{"id":4778,"date":"2026-06-16T18:54:00","date_gmt":"2026-06-16T18:54:00","guid":{"rendered":"https:\/\/www.copahost.com\/blog\/?p=4778"},"modified":"2026-06-16T19:18:11","modified_gmt":"2026-06-16T19:18:11","slug":"301-vs-302-redirect","status":"publish","type":"post","link":"https:\/\/www.copahost.com\/blog\/301-vs-302-redirect\/","title":{"rendered":"301 vs 302 Redirect: The Real Difference and When to Use Each"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You need to send visitors and search engines from one URL to another, and your server offers two obvious options: a <strong>301<\/strong> or a <strong>302<\/strong>. They look almost identical \u2014 both forward the browser to a new address, both happen in a fraction of a second \u2014 but choosing the wrong one is one of the most common technical SEO mistakes there is, and it can quietly cost you rankings for months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide settles it: the real difference between a 301 and a 302, what actually happens to your SEO with each, the caching gotcha nobody warns you about, and a simple rule for picking the right one every time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quick answer:<\/strong> A <strong>301 is permanent<\/strong> \u2014 use it when a URL has moved for good, and it transfers the old page&#8217;s ranking signals to the new one. A <strong>302 is temporary<\/strong> \u2014 use it when the original URL will come back, and it leaves the original as the canonical address. When in doubt, and the change is meant to last, choose <strong>301<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.copahost.com\/blog\/301-vs-302-redirect\/#The_core_difference_in_one_line\" title=\"The core difference in one line\">The core difference in one line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.copahost.com\/blog\/301-vs-302-redirect\/#301_vs_302_at_a_glance\" title=\"301 vs 302 at a glance\">301 vs 302 at a glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.copahost.com\/blog\/301-vs-302-redirect\/#How_each_one_works\" title=\"How each one works\">How each one works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.copahost.com\/blog\/301-vs-302-redirect\/#The_SEO_question_does_it_really_matter\" title=\"The SEO question: does it really matter?\">The SEO question: does it really matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.copahost.com\/blog\/301-vs-302-redirect\/#When_to_use_a_301_permanent\" title=\"When to use a 301 (permanent)\">When to use a 301 (permanent)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.copahost.com\/blog\/301-vs-302-redirect\/#When_to_use_a_302_temporary\" title=\"When to use a 302 (temporary)\">When to use a 302 (temporary)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.copahost.com\/blog\/301-vs-302-redirect\/#The_most_common_mistake_a_302_that_should_be_a_301\" title=\"The most common mistake: a 302 that should be a 301\">The most common mistake: a 302 that should be a 301<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.copahost.com\/blog\/301-vs-302-redirect\/#The_caching_gotcha_nobody_warns_you_about\" title=\"The caching gotcha nobody warns you about\">The caching gotcha nobody warns you about<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.copahost.com\/blog\/301-vs-302-redirect\/#What_about_307_and_308\" title=\"What about 307 and 308?\">What about 307 and 308?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.copahost.com\/blog\/301-vs-302-redirect\/#How_to_set_up_and_check_either_one\" title=\"How to set up and check either one\">How to set up and check either one<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.copahost.com\/blog\/301-vs-302-redirect\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_core_difference_in_one_line\"><\/span>The core difference in one line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>301 Moved Permanently<\/strong> = &#8220;this URL has moved <em>for good<\/em>.&#8221; Update everything; the old URL is retired.<\/li>\n\n\n\n<li><strong>302 Found<\/strong> = &#8220;this URL is <em>away for a bit<\/em>.&#8221; Keep the original; it will return.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Everything else \u2014 the SEO behavior, the caching, the right use cases \u2014 flows directly from that single distinction between <em>permanent<\/em> and <em>temporary<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"301_vs_302_at_a_glance\"><\/span>301 vs 302 at a glance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"margin:24px 0;overflow-x:auto;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;color:#1E293B;\">\n  <div style=\"font-weight:700;font-size:15px;color:#0F172A;margin-bottom:8px;\">301 vs 302 at a glance<\/div>\n  <table style=\"width:100%;border-collapse:separate;border-spacing:0;font-size:14px;border:1px solid #E2E8F0;border-radius:12px;overflow:hidden;min-width:600px;\">\n    <thead><tr style=\"text-align:left;\">\n      <th style=\"padding:12px 14px;background:#0F172A;color:#fff;\"> <\/th>\n      <th style=\"padding:12px 14px;background:#1D4ED8;color:#fff;\">301 Moved Permanently<\/th>\n      <th style=\"padding:12px 14px;background:#B45309;color:#fff;\">302 Found<\/th>\n    <\/tr><\/thead>\n    <tbody>\n      <tr><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;font-weight:700;color:#0F172A;background:#F8FAFC;\">Meaning<\/td><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;color:#334155;\">Permanent move<\/td><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;color:#334155;\">Temporary move<\/td><\/tr>\n      <tr><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;font-weight:700;color:#0F172A;background:#F8FAFC;\">Canonical URL<\/td><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;color:#334155;\">The new URL<\/td><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;color:#334155;\">The original stays canonical<\/td><\/tr>\n      <tr><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;font-weight:700;color:#0F172A;background:#F8FAFC;\">SEO \/ link equity<\/td><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;\"><span style=\"color:#15803D;font-weight:700;\">\u2713 Transfers to new URL<\/span><\/td><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;color:#334155;\">Stays with the original<\/td><\/tr>\n      <tr><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;font-weight:700;color:#0F172A;background:#F8FAFC;\">Browser caching<\/td><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;\"><span style=\"color:#B91C1C;font-weight:600;\">Cached \u2014 hard to undo<\/span><\/td><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;\"><span style=\"color:#15803D;font-weight:600;\">Not cached \u2014 easy to undo<\/span><\/td><\/tr>\n      <tr><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;font-weight:700;color:#0F172A;background:#F8FAFC;\">Best for<\/td><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;color:#334155;\">Domain change, HTTPS, URL restructure<\/td><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;color:#334155;\">A\/B tests, maintenance, promos<\/td><\/tr>\n      <tr><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;font-weight:700;color:#0F172A;background:#F8FAFC;\">Method preserved?<\/td><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;color:#C2410C;\">\u2717 may switch POST\u2192GET<\/td><td style=\"padding:11px 14px;border-bottom:1px solid #EEF2F7;color:#C2410C;\">\u2717 may switch POST\u2192GET<\/td><\/tr>\n      <tr><td style=\"padding:11px 14px;font-weight:700;color:#0F172A;background:#F8FAFC;\">Strict sibling<\/td><td style=\"padding:11px 14px;color:#334155;\">308 (permanent, keeps method)<\/td><td style=\"padding:11px 14px;color:#334155;\">307 (temporary, keeps method)<\/td><\/tr>\n    <\/tbody>\n  <\/table>\n<\/div>\n\n\n\n<div style=\"border:1px solid #E2E8F0;border-radius:12px;padding:22px;margin:24px 0;background:#F8FAFC;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;color:#1E293B;\">\n  <div style=\"text-align:center;font-weight:700;font-size:15px;color:#475569;letter-spacing:.03em;text-transform:uppercase;margin-bottom:18px;\">301 or 302? Decide in one question<\/div>\n  <div style=\"max-width:520px;margin:0 auto;\">\n    <div style=\"background:#0F172A;color:#fff;border-radius:10px;padding:12px 16px;text-align:center;font-weight:700;font-size:15px;\">Is the move permanent?<\/div>\n    <div style=\"display:flex;gap:14px;margin-top:14px;\">\n      <div style=\"flex:1;text-align:center;\">\n        <div style=\"color:#15803D;font-weight:700;font-size:13px;margin-bottom:6px;\">YES \u2014 for good \u2193<\/div>\n        <div style=\"background:#fff;border:1px solid #BFDBFE;border-top:4px solid #2563EB;border-radius:10px;padding:14px;\">\n          <div style=\"font-size:20px;font-weight:800;color:#1D4ED8;\">301<\/div>\n          <div style=\"font-size:12.5px;color:#475569;margin-top:4px;\">Domain change, HTTPS, URL restructure<\/div>\n          <div style=\"font-size:11.5px;color:#94A3B8;margin-top:6px;\">Need to keep POST? \u2192 308<\/div>\n        <\/div>\n      <\/div>\n      <div style=\"flex:1;text-align:center;\">\n        <div style=\"color:#B45309;font-weight:700;font-size:13px;margin-bottom:6px;\">NO \u2014 it&#8217;ll return \u2193<\/div>\n        <div style=\"background:#fff;border:1px solid #FDE68A;border-top:4px solid #E0A22A;border-radius:10px;padding:14px;\">\n          <div style=\"font-size:20px;font-weight:800;color:#B45309;\">302<\/div>\n          <div style=\"font-size:12.5px;color:#475569;margin-top:4px;\">A\/B tests, maintenance, promos<\/div>\n          <div style=\"font-size:11.5px;color:#94A3B8;margin-top:6px;\">Need to keep POST? \u2192 307<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div style=\"text-align:center;margin-top:14px;font-size:13px;color:#64748B;background:#fff;border:1px dashed #CBD5E1;border-radius:8px;padding:10px;\">Can&#8217;t name an end date? It&#8217;s permanent \u2014 use <strong style=\"color:#1D4ED8;\">301<\/strong>. Genuinely unsure? The reversible <strong style=\"color:#B45309;\">302<\/strong> is the safer default.<\/div>\n  <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For the full mechanics of each, see our dedicated guides to the <a href=\"https:\/\/www.copahost.com\/blog\/http-301\/\">HTTP 301<\/a> and the <a href=\"https:\/\/www.copahost.com\/blog\/http-302\/\">HTTP 302<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_each_one_works\"><\/span>How each one works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"display:flex;gap:16px;flex-wrap:wrap;margin:24px 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\">\n  <div style=\"flex:1 1 240px;min-width:240px;background:#EFF6FF;border:1px solid #BFDBFE;border-radius:14px;padding:20px;\">\n    <div style=\"display:inline-block;background:#2563EB;color:#fff;font-weight:800;font-size:15px;padding:4px 12px;border-radius:8px;\">301<\/div>\n    <div style=\"font-weight:700;font-size:16px;color:#1E3A8A;margin:10px 0 4px;\">Permanent<\/div>\n    <p style=\"margin:0;font-size:14px;line-height:1.6;color:#334155;\">&#8220;This URL has moved for good.&#8221; The browser caches it, search engines update their index, and the new URL inherits the ranking. Hard to undo.<\/p>\n  <\/div>\n  <div style=\"flex:1 1 240px;min-width:240px;background:#FFFBEB;border:1px solid #FDE68A;border-radius:14px;padding:20px;\">\n    <div style=\"display:inline-block;background:#E0A22A;color:#fff;font-weight:800;font-size:15px;padding:4px 12px;border-radius:8px;\">302<\/div>\n    <div style=\"font-weight:700;font-size:16px;color:#92400E;margin:10px 0 4px;\">Temporary<\/div>\n    <p style=\"margin:0;font-size:14px;line-height:1.6;color:#334155;\">&#8220;This URL is away for a bit.&#8221; The browser re-checks the original, which stays canonical and keeps its ranking. Easy to add and remove.<\/p>\n  <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Both redirects do the same mechanical thing: when the browser requests the old URL, the server replies with the status code and a <code>Location<\/code> header pointing to the new one, and the browser follows it automatically. The difference is the <em>message<\/em> that status code sends to browsers and search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>301<\/strong> says &#8220;permanent,&#8221; so the browser caches it and remembers it, and search engines update their index to the new URL and treat it as canonical. A <strong>302<\/strong> says &#8220;temporary,&#8221; so the browser re-checks the original on the next visit and search engines keep the original URL indexed. Same redirect on the surface; opposite long-term consequences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_SEO_question_does_it_really_matter\"><\/span>The SEO question: does it really matter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is where myths pile up, so here&#8217;s the accurate picture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The old belief:<\/strong> a 301 passes &#8220;link equity&#8221; (PageRank) to the new URL, while a 302 passes none \u2014 so using a 302 by mistake throws away your rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What Google actually says today:<\/strong> Google&#8217;s John Mueller has clarified that, for Google, <strong>it doesn&#8217;t matter<\/strong> whether you use a 301 or a 302 for ranking purposes \u2014 both pass PageRank, and Google figures out permanence over time. The old &#8220;you lose ~15% of equity through a redirect&#8221; rule has also been publicly retired; a single, direct 301 passes essentially all of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>So why still care?<\/strong> Because &#8220;Google sorts it out eventually&#8221; is not the same as &#8220;do whatever you want&#8221;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Other search engines<\/strong> (Bing and others) still read the codes literally \u2014 302 for temporary, 301 for permanent.<\/li>\n\n\n\n<li><strong>SEO audit tools<\/strong> (Ahrefs, Semrush, Screaming Frog) flag 302s that look permanent, because relying on a crawler to guess your intent is fragile.<\/li>\n\n\n\n<li><strong>Speed of transfer.<\/strong> A correct 301 signals permanence immediately, so search engines consolidate to the new URL faster than if they have to infer it from a long-lived 302.<\/li>\n\n\n\n<li><strong>Mueller&#8217;s own advice<\/strong> is to keep a 301 in place for at least a year so the move is fully registered.<\/li>\n<\/ul>\n\n\n\n<div role=\"note\" style=\"display:flex;gap:14px;align-items:flex-start;background:#EFF6FF;border:1px solid #BFDBFE;border-left:4px solid #2563EB;border-radius:10px;padding:16px 18px;margin:20px 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;color:#1E3A5F;line-height:1.55;\">\n  <svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"flex:0 0 auto;margin-top:1px;\" aria-hidden=\"true\">\n    <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"#2563EB\" stroke-width=\"2\"\/>\n    <path d=\"M12 11v5M12 7.5v.5\" stroke=\"#2563EB\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n  <\/svg>\n  <div>\n    <strong style=\"display:block;font-size:14px;font-weight:700;letter-spacing:.02em;text-transform:uppercase;color:#1D4ED8;margin-bottom:4px;\">The SEO bottom line<\/strong>\n    <span style=\"font-size:15.5px;\">A 302 won&#8217;t &#8220;destroy&#8221; your rankings \u2014 that&#8217;s outdated fear. But use the technically correct code anyway: it removes ambiguity, works across every search engine, and keeps your audits clean.<\/span>\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_to_use_a_301_permanent\"><\/span>When to use a 301 (permanent)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reach for a 301 whenever the change is meant to last:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Changing domains<\/strong> \u2014 <code>old-domain.com<\/code> \u2192 <code>new-domain.com<\/code>.<\/li>\n\n\n\n<li><strong>Switching to HTTPS<\/strong> \u2014 all <code>http:\/\/<\/code> \u2192 <code>https:\/\/<\/code>.<\/li>\n\n\n\n<li><strong>Canonicalizing www \/ non-www<\/strong> \u2014 pick one and redirect the other.<\/li>\n\n\n\n<li><strong>Restructuring URLs<\/strong> \u2014 <code>\/blog\/?p=123<\/code> \u2192 <code>\/blog\/my-post<\/code>.<\/li>\n\n\n\n<li><strong>Consolidating pages<\/strong> \u2014 merging duplicates or pruning similar posts into one.<\/li>\n\n\n\n<li><strong>Retiring a page for good<\/strong> \u2014 point it to the closest relevant replacement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In all of these, the old URL is gone and you want its authority to move with it. Full details in the <a href=\"https:\/\/www.copahost.com\/blog\/http-301\/\">HTTP 301 guide<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_to_use_a_302_temporary\"><\/span>When to use a 302 (temporary)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Choose a 302 only when the original URL will genuinely come back:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A\/B and split testing<\/strong> \u2014 route some traffic to a variant without changing the original&#8217;s rankings.<\/li>\n\n\n\n<li><strong>Maintenance or redesign<\/strong> \u2014 send visitors to a &#8220;back soon&#8221; page while you work.<\/li>\n\n\n\n<li><strong>Seasonal or promotional pages<\/strong> \u2014 point a URL at a Black Friday or sale page for the duration of the campaign.<\/li>\n\n\n\n<li><strong>Live feature testing<\/strong> \u2014 try a new flow with users, then make it permanent (switch to 301) if it wins.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The tell: you can name the day the redirect will be removed. If you can&#8217;t, it&#8217;s probably permanent \u2014 use a 301. More in the <a href=\"https:\/\/www.copahost.com\/blog\/http-302\/\">HTTP 302 guide<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_most_common_mistake_a_302_that_should_be_a_301\"><\/span>The most common mistake: a 302 that should be a 301<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By far the most frequent redirect error in site migrations is using a <strong>302 for a permanent move<\/strong> \u2014 usually because a framework or plugin defaults to 302, or because it felt &#8220;safer.&#8221; The original URL lingers as canonical, search engines take longer to consolidate to the destination, and audit tools light up with warnings. The fix is simple: when the move is permanent, state the <strong>301<\/strong> explicitly.<\/p>\n\n\n\n<div role=\"alert\" style=\"display:flex;gap:14px;align-items:flex-start;background:#FEF2F2;border:1px solid #FECACA;border-left:4px solid #DC2626;border-radius:10px;padding:16px 18px;margin:20px 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;color:#5B1A1A;line-height:1.55;\">\n  <svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"flex:0 0 auto;margin-top:1px;\" aria-hidden=\"true\">\n    <path d=\"M12 3L2 20h20L12 3z\" stroke=\"#DC2626\" stroke-width=\"2\" stroke-linejoin=\"round\"\/>\n    <path d=\"M12 10v4M12 17v.5\" stroke=\"#DC2626\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n  <\/svg>\n  <div>\n    <strong style=\"display:block;font-size:14px;font-weight:700;letter-spacing:.02em;text-transform:uppercase;color:#B91C1C;margin-bottom:4px;\">Watch out<\/strong>\n    <span style=\"font-size:15.5px;\">Many frameworks and plugins default to a 302 if you don&#8217;t specify the code. For a permanent move, always state the 301 explicitly \u2014 an accidental 302 is the #1 redirect error in site migrations.<\/span>\n  <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The mirror-image mistake is rarer but nastier: using a <strong>301 for something temporary<\/strong>. Because browsers cache 301s aggressively, you can&#8217;t simply take it back \u2014 returning visitors keep getting redirected from their own cache until it expires. Which leads to the difference nobody warns you about.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_caching_gotcha_nobody_warns_you_about\"><\/span>The caching gotcha nobody warns you about<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the practical distinction that outweighs the SEO debate for most people: <strong>a 301 is cached by the browser; a 302 is not.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>301 is sticky.<\/strong> Once a browser sees it, it remembers it and goes straight to the new URL on every future visit \u2014 sometimes for a very long time. Great when the move is permanent; a real problem if you made a mistake, because removing the rule on the server doesn&#8217;t clear the copy already cached in each visitor&#8217;s browser.<\/li>\n\n\n\n<li>A <strong>302 is disposable.<\/strong> Because it&#8217;s temporary, the browser re-checks the original URL next time, so you can add and remove a 302 freely.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is the strongest practical argument for the golden rule: <strong>when you&#8217;re not certain a move is permanent, use a 302<\/strong> \u2014 it&#8217;s reversible. Save the 301 for when you&#8217;re sure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_about_307_and_308\"><\/span>What about 307 and 308?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These are the strict, method-preserving versions for cases where a POST must stay a POST (APIs, forms): <strong>307<\/strong> is the temporary one (like a 302 that won&#8217;t downgrade the method) and <strong>308<\/strong> is the permanent one (like a 301 that won&#8217;t). For 95% of everyday redirects \u2014 changing URLs, moving domains, running a promo \u2014 you&#8217;ll only ever need <strong>301 and 302<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_set_up_and_check_either_one\"><\/span>How to set up and check either one<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Both are server-side one-liners. A quick reference:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">apache<\/p>\n\n\n<pre class=\"wp-block-code\" aria-describedby=\"shcb-language-1\" data-shcb-language-name=\"PHP\" data-shcb-language-slug=\"php\"><span><code class=\"hljs language-php\"><span class=\"hljs-comment\"># Apache .htaccess<\/span>\nRedirect <span class=\"hljs-number\">301<\/span> \/old-page \/<span class=\"hljs-keyword\">new<\/span>-page      <span class=\"hljs-comment\"># permanent<\/span>\nRedirect <span class=\"hljs-number\">302<\/span> \/old-page \/temp-page     <span class=\"hljs-comment\"># temporary<\/span><\/code><\/span><small class=\"shcb-language\" id=\"shcb-language-1\"><span class=\"shcb-language__label\">Code language:<\/span> <span class=\"shcb-language__name\">PHP<\/span> <span class=\"shcb-language__paren\">(<\/span><span class=\"shcb-language__slug\">php<\/span><span class=\"shcb-language__paren\">)<\/span><\/small><\/pre>\n\n\n<p class=\"wp-block-paragraph\">nginx<\/p>\n\n\n<pre class=\"wp-block-code\" aria-describedby=\"shcb-language-2\" data-shcb-language-name=\"PHP\" data-shcb-language-slug=\"php\"><span><code class=\"hljs language-php\"><span class=\"hljs-comment\"># Nginx<\/span>\n<span class=\"hljs-keyword\">return<\/span> <span class=\"hljs-number\">301<\/span> \/<span class=\"hljs-keyword\">new<\/span>-page;   <span class=\"hljs-comment\"># permanent<\/span>\n<span class=\"hljs-keyword\">return<\/span> <span class=\"hljs-number\">302<\/span> \/temp-page;  <span class=\"hljs-comment\"># temporary<\/span><\/code><\/span><small class=\"shcb-language\" id=\"shcb-language-2\"><span class=\"shcb-language__label\">Code language:<\/span> <span class=\"shcb-language__name\">PHP<\/span> <span class=\"shcb-language__paren\">(<\/span><span class=\"shcb-language__slug\">php<\/span><span class=\"shcb-language__paren\">)<\/span><\/small><\/pre>\n\n\n<p class=\"wp-block-paragraph\">To confirm which code a URL actually returns, run <code>curl -I https:\/\/example.com\/old-page<\/code> and read the status line, or open your browser&#8217;s DevTools Network tab. For a full walkthrough of every method (PHP, WordPress, www and HTTPS rules), see our guide to <a href=\"https:\/\/www.copahost.com\/blog\/how-to-redirect-a-url-to-another-url\/\">URL redirection<\/a>.<\/p>\n\n\n\n<section class=\"rvs-faq\" style=\"max-width:760px;margin:32px auto;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;color:#1E293B;\">\n  <style>\n    .rvs-faq details{border:1px solid #E2E8F0;border-radius:10px;margin:10px 0;background:#fff;overflow:hidden;}\n    .rvs-faq details[open]{border-color:#BFDBFE;box-shadow:0 1px 4px rgba(37,99,235,.08);}\n    .rvs-faq summary{list-style:none;cursor:pointer;display:flex;align-items:center;gap:12px;padding:16px 18px;font-size:16px;font-weight:600;color:#1E293B;}\n    .rvs-faq summary::-webkit-details-marker{display:none;}\n    .rvs-faq summary .q{flex:0 0 auto;display:inline-flex;align-items:center;justify-content:center;width:24px;height:24px;border-radius:6px;background:#EFF6FF;color:#2563EB;font-weight:800;font-size:14px;}\n    .rvs-faq summary .chev{margin-left:auto;flex:0 0 auto;transition:transform .2s;color:#94A3B8;}\n    .rvs-faq details[open] summary .chev{transform:rotate(180deg);}\n    .rvs-faq .ans{padding:0 18px 16px 54px;font-size:15px;line-height:1.65;color:#475569;}\n  <\/style>\n  <div style=\"font-size:24px;font-weight:800;color:#0F172A;margin:0 0 4px;\">Frequently asked questions<\/div>\n  <p style=\"color:#64748B;font-size:15px;margin:0 0 16px;\">Quick answers about 301 vs 302 redirects.<\/p>\n  <details>\n    <summary><span class=\"q\">?<\/span>What&#8217;s the main difference between a 301 and a 302?<svg class=\"chev\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 9l6 6 6-6\"\/><\/svg><\/summary>\n    <div class=\"ans\">A 301 is a permanent redirect \u2014 the URL has moved for good and search engines transfer ranking to the new address. A 302 is temporary \u2014 the original URL stays canonical and is expected to return.<\/div>\n  <\/details>\n  <details>\n    <summary><span class=\"q\">?<\/span>Is a 301 or 302 better for SEO?<svg class=\"chev\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 9l6 6 6-6\"\/><\/svg><\/summary>\n    <div class=\"ans\">Use the technically correct one. Google has said both pass ranking signals and it doesn&#8217;t matter for Google specifically, but a 301 is right for permanent moves because it signals permanence clearly, works across all search engines, and keeps audit tools clean. Use a 302 only for genuinely temporary changes.<\/div>\n  <\/details>\n  <details>\n    <summary><span class=\"q\">?<\/span>Does a 302 redirect hurt SEO?<svg class=\"chev\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 9l6 6 6-6\"\/><\/svg><\/summary>\n    <div class=\"ans\">Not the way people used to fear \u2014 Google handles 302s fine. The real issue is using a 302 for a permanent move, which slows how fast search engines consolidate to the new URL and triggers warnings in SEO tools. For permanent changes, use a 301.<\/div>\n  <\/details>\n  <details>\n    <summary><span class=\"q\">?<\/span>If I&#8217;m not sure which to use, which should I pick?<svg class=\"chev\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 9l6 6 6-6\"\/><\/svg><\/summary>\n    <div class=\"ans\">If the change is clearly permanent (domain change, HTTPS, URL restructure), use a 301. If it&#8217;s temporary or you can name an end date, use a 302. When genuinely unsure, a 302 is the safer default because it&#8217;s reversible.<\/div>\n  <\/details>\n  <details>\n    <summary><span class=\"q\">?<\/span>Can I change a 302 to a 301 later?<svg class=\"chev\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 9l6 6 6-6\"\/><\/svg><\/summary>\n    <div class=\"ans\">Yes \u2014 that&#8217;s easy. Just update the status code in your server rule, and search engines pick up the permanent signal on the next crawl. Going the other way (undoing a 301) is the hard part, because browsers cache it.<\/div>\n  <\/details>\n  <details>\n    <summary><span class=\"q\">?<\/span>Why is a 301 so hard to undo?<svg class=\"chev\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 9l6 6 6-6\"\/><\/svg><\/summary>\n    <div class=\"ans\">Browsers cache permanent redirects aggressively and remember them. Even after you remove the 301 on the server, returning visitors keep getting redirected from their own cache until it expires \u2014 so only use one when the move is permanent.<\/div>\n  <\/details>\n<\/section>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\"@type\":\"Question\",\"name\":\"What's the main difference between a 301 and a 302?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A 301 is a permanent redirect \u2014 the URL has moved for good and search engines transfer ranking to the new address. A 302 is temporary \u2014 the original URL stays canonical and is expected to return.\"}},\n    {\"@type\":\"Question\",\"name\":\"Is a 301 or 302 better for SEO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Use the technically correct one. 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Even after you remove the 301 on the server, returning visitors keep getting redirected from their own cache until it expires \u2014 so only use one when the move is permanent.\"}}\n  ]\n}\n<\/script>\n\n\n\n<div style=\"max-width:760px;margin:32px auto;background:linear-gradient(135deg,#1E3A8A 0%,#2563EB 100%);border-radius:16px;padding:32px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;color:#fff;box-shadow:0 10px 30px rgba(37,99,235,.25);\">\n  <div style=\"display:flex;align-items:flex-start;gap:16px;flex-wrap:wrap;\">\n    <div style=\"flex:0 0 auto;display:inline-flex;align-items:center;justify-content:center;width:52px;height:52px;border-radius:12px;background:rgba(255,255,255,.15);\">\n      <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 12h12M12 6l6 6-6 6\"\/><path d=\"M20 4v16\"\/><\/svg>\n    <\/div>\n    <div style=\"flex:1 1 320px;min-width:260px;\">\n      <div style=\"font-size:22px;font-weight:800;line-height:1.25;margin-bottom:8px;\">Get every redirect right<\/div>\n      <p style=\"margin:0 0 18px;font-size:15.5px;line-height:1.6;color:#DBEAFE;\">301 or 302, www or HTTPS \u2014 Copahost gives you easy .htaccess access, free SSL, and support that helps you set up clean redirects without losing rankings.<\/p>\n      <a href=\"https:\/\/www.copahost.com\/web-hosting\" style=\"display:inline-flex;align-items:center;gap:8px;background:#fff;color:#1E3A8A;font-weight:700;font-size:15.5px;text-decoration:none;padding:13px 26px;border-radius:10px;box-shadow:0 4px 12px rgba(0,0,0,.15);\">\n        Explore Copahost hosting\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#1E3A8A\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg>\n      <\/a>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The 301-vs-302 decision comes down to one question: <strong>is this move permanent or temporary?<\/strong> Permanent moves \u2014 new domains, HTTPS, restructured URLs \u2014 take a <strong>301<\/strong>, which carries your SEO authority to the new address. Temporary detours \u2014 tests, maintenance, promos \u2014 take a <strong>302<\/strong>, which keeps the original URL canonical and stays easy to undo. The old fear that a 302 &#8220;kills&#8221; SEO is outdated, but using the correct code still matters for clarity, other search engines, and clean audits. And remember the caching rule that trips people up: a 301 is sticky and hard to reverse, so when you&#8217;re not sure, the reversible 302 is the safer pick.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Setting up redirects and want a host that makes it simple? <a href=\"https:\/\/www.copahost.com\/web-hosting\">Explore Copahost&#8217;s web hosting<\/a> \u2014 with easy <code>.htaccess<\/code> access, free SSL, and support to help you get every redirect right.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You need to send visitors and search engines from one URL to another, and your server offers two obvious options: a 301 or a 302. They look almost identical \u2014 both forward the browser to a new address, both happen in a fraction of a second \u2014 but choosing the wrong one is one of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177],"tags":[],"class_list":["post-4778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-server"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>301 vs 302 Redirect: The Real Difference and When to Use Each - Copahost<\/title>\n<meta name=\"description\" content=\"301 vs 302 redirect: 301 is permanent and passes SEO value, 302 is temporary. 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